Communications: an organization’s communications strategy needs to be integrally linked to its mission and its strategic plan. It’s important to ensure that this linkage is robust and that communication practices are achieving the desired impact.

If organizational change of some sort is necessary, the change process must be underpinned by an effective communication strategy. Here’s what we can do:

  • review existing communications practices, including use of social media
  • ensure that communications activities are establishing the linkages you would want with existing stakeholders
  • develop a communications plan linked to your organization’s strategic plan, or a specialized program to support a particular initiative
  • assist with implementation.